Natural Purple Food Color | Triple Strength | Made from Purple Sweet Potato | Liquid Food Coloring for Frosting, Beverages & Candy

A little goes a long way.

Our Natural Purple Food Color delivers a deep, rich purple using real purple sweet potato as the color source — no synthetic dyes, no artificial anything. This is triple strength, so you'll use far less than standard food coloring to get bold, stunning results every time.

This formula is designed for cold and room-temperature applications — think frostings, icings, cold beverages, candy, frozen desserts, and no-bake treats. It drops in smoothly and blends evenly without clumping or streaking.

Why Dolce Flav Purple?

Crafted in our BRCGS Grade A certified facility in Los Angeles, this food color is made for home creators and professional kitchens alike. The triple strength formula means a few drops replace an entire squeeze of the watered-down stuff — giving you a deeper, more true-to-life purple with less product. And because it's made from purple sweet potato, you get a naturally beautiful hue that synthetic dyes just can't match.

• Purple sweet potato-derived natural color
• Triple strength — use less, get more
• Best for cold and room-temperature applications
• Blends smoothly into frostings, icings, drinks, candy, and more
• No synthetic dyes or artificial coloring agents
• Kosher certified
• Made in the USA — Los Angeles, CA

Perfect For:

Buttercream & royal icing · Cream cheese frosting · Fondant & gum paste · Ube-inspired treats & Filipino desserts · Candy making & chocolate · Lavender lemonade, smoothies & cocktails · Ice cream & frozen desserts · No-bake cheesecake & mousse · Whipped cream · Yogurt & overnight oats · Soap & bath bomb crafting · Galaxy, mermaid & unicorn themed parties · Halloween treats

How to Use:

Start with 2–3 drops and mix thoroughly. Add more one drop at a time until you reach your desired shade. Because this is triple strength, you'll need significantly less than standard food coloring. Works in both oil-based and water-based applications. Best results in cold or room-temperature recipes — not recommended for high-heat baking or cooking.

Pro Tip: For a soft lavender, use just 1–2 drops in a full batch of buttercream. For a moody, deep plum, combine with a drop of our Natural Blue. Pair with our Natural Pink for gorgeous ombré effects.